Why neuromarketing the new science of consumer decisions matters
Most marketers think they know what people want, but neuromarketing the new science of consumer decisions shows that we're actually pretty bad at explaining our own choices. Have you ever walked into a store for a gallon of milk and walked out with a gourmet cheese board, a fancy bottle of wine, and a new set of coasters? You probably told yourself the wine was on sale or you "needed" the coasters for a party, but your brain was actually dancing to a tune played by the store's layout, lighting, and even the background music. ...